A little icing and the new Rene’s Sweet Treats in Mooresville will be ready to debut at its grand opening event this Saturday, Sept. 7.
Located at 694 Brawley School Road, Suite C – the former Ramen Soul – Rene’s Sweet Treats shares masterful, made-from-scratch, prepared-daily baked goods with guests. From donut varieties to croissants, muffins and fritters, co-owner Linda Moreno brings her family’s recipes from southern California to the newest business in town. She and co-owner Keith Rene Cottrell also offer fresh smoothies, breakfast and lunch sandwiches, sundaes, banana splits and a donut ice cream sandwich. The storefront also will feature coffee and espresso from the locally owned Black Powder Coffee.
“Since the signs went up last week, people have just been stopping by,” said Cottrell, from whom the shop’s name derives.
Noting that Rene’s Sweet Treats will primarily specialize in donuts – cake and yeast options in addition to numerous specialty ones – Cottrell said he wants the destination to become known for its creative concoctions as well as its vegan and gluten friendly selections. He wants it to reflect its tagline as “Lake Norman’s One Stop Craving Shop.”
“I haven’t met anyone who doesn’t like this product,” he added, mentioning the artistic donuts crafted daily in addition to letter donuts available for occasions. “It’s such a happy product.”
Combine Moreno’s skills and flavors with Cottrell’s acumen for business and it’s a winning mixture, said Moreno.
“I have Keith. He’s the brains of the business,” she said. “Without him, I could not do this.”
Added Cottrell, “We have diffferent skills. As a team, we cover all the bases.”
The couple recently relocated to Mooresville from the greater Los Angeles area, bringing an enthusiasm for lake living with their desire to share Moreno’s family donuts. A lifelong baker, Moreno recalls dipping donuts at her parents’ restaurant at 8 years old – and being disappointed when they weren’t quite pretty enough to sell. In the decades that followed, she honed her talents through a variety of bakery positions. Now, alongside Cottrell and a small staff, she welcomes the Mooresville community to taste her handcrafted treats.
“Everyone has been so nice and loving,” Moreno said of Mooresville’s residents. The couple have resided here for less than a year after numerous trips to N.C. to house hunt. “This is our ‘next.’ This is hopefully our retirement.”
Cottrell, a musician for more than 40 years as well as a high school music teacher and soccer coach in California, brings a knowledge of technology and business to his namesake Rene’s Sweet Treats. The shop will showcase a digital menu in its two-tone purple space that seats nearly 50 total, including a lush patio for 26 people. A convenient and large parking lot paired with an inviting environment and marketing endeavors will set the business apart from the location’s previous tenants and regional competitors, said Cottrell.
With just days remaining until the official opening, the Mooresville space fluttered with activity as coffee operations were prepared, to-go containers were delivered and donut samples were crafted.
Various community endeavors are already underway from Rene’s, Cottrell added, noting pending partnerships with sporting groups and local schools.
“Everyone has been helpful and friendly,” said Cottrell. “In LA, people really aren’t friendly to strangers. Here, you meet for the first time and they are ready to help you. We needed that. We needed them to show us some things.”
With a greater discovery of Mooresville in hand, Cottrell and Moreno are ready to open the doors this Saturday. The Sept. 7 grand opening event will be hosted from 5 a.m. to 5 p.m., featuring coffee tasters, donut specials and more. Rene’s Sweet Treats regular hours are Monday through Saturday, 5 a.m. to 5 p.m. and Sunday, 7 a.m. to 3 p.m. Learn more on Facebook, facebook.com/renessweetttreat, or Instragram, @renes_sweet_treats.