Nailed It

Melinda Dutcher opened Nailed It on July 6 in downtown Mooresville.

Melinda Dutcher wants customers to “nail it” when it comes to their home décor and gifts at her new do-it-yourself studio.

Dutcher, along with her husband, Bob, have purchased the company’s first franchise for Nailed It DIY Studio at 248 N. Main St. in Mooresville.

Nailed It, which offers a workshop setting to create a variety of wooden projects and crafts, got its start in Fort Mill, South Carolina, and expanded to Rock Hill last year before opening up franchising opportunities earlier this year.

The Dutchers are no strangers to owning a small business in Mooresville. They also run Zen Massage, which opened six years ago and now has a sister location in Charleston, South Carolina. Melinda also has worked for non-profits over the years, including the American Red Cross and Habitat for Humanity, and said her passion for helping people, as well as her love of interior design and creativity, led her to opening Nailed It last Friday.

“I’ve always had a creative side, and I love the idea of building something you’ll actually want to hang and be proud of,” she said, adding that she also enjoys the shop’s kid-friendly feel because her children are 2 and 11. “The kid component was a big one for me, because we’ll be offering great projects for all ages, and opportunities to have birthday parties.”

It’s also an ideal setting place for girls’ night out events, she added. Customers are welcome to bring their own food and drink to enjoy while they work.

“At my age, I don’t want to sit at a bar, but I want a place I can go to hang out with my girlfriends, or even go on a date night,” said Dutcher. “Nailed It can be the perfect spot for many occasions, from a fun night out to a corporate team building exercise.”

Even though the studio isn’t a bar, it’s laid out like one, with customers starting at the “design bar,” where they can pick their project design and color scheme with the help of an “art tender.” Most products are wood, but some also incorporate fabric and canvas, and vary in size, from 13 inches to two-foot by five-foot signs.

Customers can something functional or purely decorative.

 “We’ll help guide people, but we want them to maybe find untapped talent by giving some new skills a try,” Dutcher said. “Maybe you’ll discover a new hobby that you absolutely love.”

Customers are asked to give the store about three days to help craft the design and get it ready to create.

Want to go?

» The studio will be open Wednesdays from 10 a.m. to 2 p.m., Thursdays and Fridays from 12 p.m. to 8 p.m., and Saturdays from 10 a.m. to 5 p.m.

» It also will offer children’s summer camps on Aug. 3, 8, and 17 from 10 a.m. to 1 p.m. for kids in grades 2 through 7.

» For more information about the camps and the store, visit and select the Mooresville location.

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